United Airlines
United Airlines campaigns fusing high-concept creative and sustainability in travel
Featured United Airlines projects
This week's top United Airlines projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
United Airlines · 2018 Winter Olympics
United Airlines commemorates the 2018 Winter Olympics with a behind-the-scenes look at the orchestral production behind its campaign score. The piece highlights the collaborative efforts of musicians, sound engineers, and production teams as they record the arrangement within a professional studio environment. Featuring the work of music house Mophonics and agency McGarry Bowen, the project uses a cinematic live-action technique. The documentation captures the precision of the orchestral performance, leaning into natural light and a clean visual aesthetic to center the focus on the technical craft of the recording process.
United Airlines · Believing Changes Everything
United Airlines expands its 'Believing Changes Everything' campaign with a cinematic, live-action commercial focused on personal narratives. The production features a character-driven approach, captured with clean, matte visuals and natural light to maintain an intimate tone. Developed by 72andSunny Amsterdam, the film centers on a conversational performance delivered in a residential setting. Sound design and music composition for the project were provided by Yessian Music, reinforcing the spot's understated aesthetic.
United Airlines · Training the Next Generation of Elite Pilots
United Airlines details the technical rigor behind pilot development in this commercial spot, produced by STADIUM. The film tracks the educational path of aspiring aviators, moving between intensive classroom instruction, simulator exercises, and hands-on aircraft maintenance. Featuring a live-action technique, the cinematography contrasts the focused, warm-toned environment of ground-based training with the expansive, bright atmosphere of aerial sequences. Dynamic camera movements and smooth tracking shots maintain a professional pace as the spot explores the progression from aviation theory to flight hours.
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