Wise
Wise's disruptive fintech campaigns and humorous global brand films across finance and tech
Featured Wise projects
This week's top Wise projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Wise · Brand Campaign
Wise explores international business and invoicing challenges in this commercial campaign. The project centers on a modern office environment, documenting professionals as they navigate global currency workflows and administrative hurdles. Produced by NUSA STUDIOS, the film utilizes live-action storytelling and realistic lighting to establish a professional narrative. The execution maintains a clean aesthetic, focusing on the practical side of corporate finance and digital transaction management.
Wise · Scam Safe Space
Wise brings its Scam Safe Space initiative to a busy public square, creating an interactive environment designed to engage the community on financial security. The project uses a large-scale branded installation to serve as a hub for dialogue, featuring staff engagement and public interviews. Captured through a documentary lens, the footage moves between aerial drone shots and ground-level sequences to document the scale of the activation. The execution relies on live-action technique and a clean aesthetic to highlight the brand's presence in a high-traffic urban setting.
Wise · Tradizione
Wise explores narrative storytelling in its Tradizione project, a live-action banking campaign that leans into character-driven vignettes. Shot with cinematic, warm interior lighting, the film captures a conversational exchange between a trio of characters in a residential setting. The piece was developed with Havas New York, highlighting the human element within the broader financial services landscape.
Wise · Roots
Wise explores personal history in the 'Roots' commercial campaign, developed with Havas New York. The narrative-driven spot features a direct-to-camera performance within a professional office setting, focusing on themes of heritage and ancestry through a comedic lens. The production employs cinematic lighting and live-action techniques to build an inviting atmosphere. The visual aesthetic is defined by a clean, warm palette that balances the storytelling elements against a textured background of bookshelves and period-appropriate decor.
Wise · Dollar
Wise’s 'Dollar' campaign centers on a series of character-driven interactions, featuring a dialogue between three men across shifting environments. The film moves between a professional office setting and a casual lounge area, using a narrative commercial approach to ground the brand within everyday professional and personal contexts. Produced with Havas New York, the live-action project utilizes natural light to frame its subjects against textured backgrounds, including a bookshelf-lined workspace and exposed brick walls. The work captures dynamic exchanges in a conventional horizontal format.
Wise · Doppelganger
Wise presents Doppelganger, a commercial project for the banking and finance sector. The film features a direct-to-camera performance that contrasts a professional office setting with an exposed brick interior, drawing on horizontal framing and warm interior lighting. Developed with creative support from Havas New York, the spot uses a live-action technique to facilitate a dialogue between the two central figures, focused on the theme of overpayment and financial clarity.
Wise · Canned Yodels
Wise’s Canned Yodels campaign addresses the friction of traditional bank fees and international transfers through a humorous live-action lens. Centered on an exchange in a garage setting, the commercial utilizes a clean, grounded aesthetic to contrast standard financial hurdles with the practical utility of the mobile application. The project was developed by Little Big Engine, who managed both agency and production duties. The execution relies on natural light to maintain a realistic tone, balancing the narrative humor with the platform's focus on transparency.
Wise · Secret Wife
Wise explores personal finance narratives in the 'Secret Wife' commercial campaign. Developed by Little Big Engine, the project features a conversation between three characters set within a residential interior. The spot utilizes live-action technique to ground the dialogue, leaning into a clean, minimalist aesthetic. Bright natural light fills the space, emphasizing neutral tones throughout the domestic setting. Production was handled by Little Big Engine and Zip Films, with post-production and visual effects provided by Cosmic Pictures. Music and sound design were composed by Jam Music Collective.
Wise · Just Married
The 'Just Married' campaign for Wise features a narrative-driven commercial focusing on international money transfers. The spot employs live-action storytelling to depict a newlywed couple sharing news of their marriage via video call, framing the practical financial benefits of Wise within a relatable, humorous dialogue. Produced by Little Big Engine, the project features clean, vibrant framing throughout the film. Post-production and visual effects were handled by Cosmic Pictures, with production services provided by Zip Films and sound design from Jam Music Collective.
Wise · Corgis
The commercial spot 'Corgis' for Wise leans into a humorous narrative centered on the complexities of international money transfer. The narrative unfolds through a comedic dialogue within a domestic setting, featuring two dogs outfitted in royal costumes. The production team utilized live-action techniques to capture the polished interior environment. The project was developed by Little Big Engine, who managed both the agency and production responsibilities. Post-production and VFX were handled by Cosmic Pictures, with Zip Films providing production services and Jam Music Collective credited for music and sound design.
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