Westpac

Westpac · 3%

Westpac's '3%' campaign arrives as a vibrant animated commercial, developed by the creative team at BUCK Sydney. The project employs a series of surreal, comedic vignettes, ranging from hatching birds to boxing eagles, to build its narrative. The work centers on bold graphic illustrations and dynamic motion graphics. By utilizing whimsical storytelling and bright color palettes, the animation maintains a playful visual rhythm throughout the commercial.

Westpac · Double You

Westpac’s campaign, Double You, presents a narrative-driven commercial focusing on intimate family interaction. Set against urban street environments, the film follows a man and two children during a drive, emphasizing their connection through the simple act of play. The project was developed by BMF Sydney and The Tuesday Club, with production by Scoundrel. Utilizing a cinematic visual style and live-action technique, the commercial relies on natural lighting to maintain an authentic, grounded atmosphere throughout the city journey. Post-production was handled by Fathom VFX and ARC, while Massive Music Sydney and Painted Apple Moth provided sound. Media strategy for the campaign was managed by Spark Foundry Australia.

Westpac · Double Up

Westpac's 'Double Up' campaign brings a sense of movement to the banking sector through a commercial spot set within a bustling cafe environment. The film leans into a playful, high-energy tone, centering on a choreographed dance sequence that uses dynamic camera framing and mirror reflections to animate the space. Post-production and visual effects were handled by The Editors and Fathom VFX, contributing to the fluid, live-action technique that defines the project's visual identity.

Westpac · Dog

Westpac’s commercial campaign, "Dog," depicts a quiet evening walk between a woman and her pet outside an apartment complex. The narrative-driven piece leans into atmospheric lighting, utilizing cinematic framing to capture the urban exterior at night. Produced by Good Oil with agency creative direction from BMF Sydney, the project integrates live-action techniques to maintain a clean, polished visual aesthetic throughout the walk sequence.

Westpac · Cash Flow

Westpac's 'Cash Flow' commercial focuses on the operational realities of small business owners. Produced by Good Oil, the spot features a dynamic workshop environment where creative production and inventory management take center stage. Crafted by the team at DDB Sydney, the live-action project depicts a design studio in motion. The narrative highlights the intersection of banking services and daily professional workflow, utilising a clean aesthetic to document the busy professional atmosphere.

Westpac · Chopper

Westpac's 'Chopper' commercial highlights the vital role of emergency rescue services, focusing on the human scale of maritime support. The film depicts a high-stakes rescue scenario, following individuals navigating turbulent waters near an overturned vessel. Produced by Revolver and developed by DDB Sydney, the project utilizes a cinematic, live-action technique to establish a moody and tense atmosphere. Fin Design + Effects managed the post-production, enhancing the visuals of the dark, stormy ocean setting.

Westpac · SwarmFarm Robotics

Westpac · It Takes A Little Westpac - Home Loan

Westpac · It Takes A Little Westpac - Savings Finder

Westpac · Westpac_Film_Social_9x16_05

Westpac · Zone 2 Closet of Impulse Purchases

Westpac · Zone 1 Credit Score Slasher_16x9