Smirnoff
Smirnoff's vibrant commercial campaigns and cultural partnerships in alcoholic beverages
Featured Smirnoff projects
This week's top Smirnoff projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Smirnoff · Troye Sivan
This commercial project for Smirnoff features artist Troye Sivan, blending a casual office aesthetic with vibrant, high-energy sequences. The narrative transitions from a modern, stone-walled interior to a red-lit environment, utilizing a live-action technique to capture the movement of dancing figures. The production, handled by Dazed Studio, leans into clean framing and purposeful interior lighting to establish its tone. Post-production and VFX were managed by Wash, contributing to the spot's polished visual rhythm.
Smirnoff · Come On In - Brooklyn - Trailer
Smirnoff highlights local community and music culture in this trailer for the brand's 'Come On In' project. Set in Brooklyn, the piece captures urban life through a blend of street sequences and intimate, detail-focused shots of vinyl culture and social gatherings. The film utilizes moody colour grading and VFX to build a cinematic atmosphere. With post-production handled by LOCKT, the narrative leans into live-action technique to document the energy of the neighbourhood's interconnected cultural spaces.
Smirnoff · Come On In - Brooklyn - Trailer
Smirnoff highlights community connection and local music culture in the 'Come On In' project. Shot in Brooklyn, the piece captures a cross-section of urban life, moving from the technical details of DJ turntables and mixing consoles to the social rhythm of neighborhood gatherings on brownstone stoops. Produced by Stept Studios, the trailer utilizes a live-action technique to translate the energy of local music scenes into a visual narrative. The execution relies on cinematic lighting and a moody aesthetic to frame spontaneous interactions and group settings, anchoring the brand within an authentic, ground-level perspective of the city.
Smirnoff · Come On In - Brooklyn
Smirnoff’s "Come On In - Brooklyn" project is a cinematic music video production that captures the artistic energy within a recording studio environment. The piece centers on the intimate performances of vocalists, using close-up shots to detail the interaction between talent and professional audio gear. Produced by Stept Studios, the execution employs a low-key chiaroscuro lighting style to define the studio atmosphere. Rhythmic editing anchors the sequence, shifting between performance footage and technical snapshots of turntables and vinyl, maintaining a grounded, analogue-inspired aesthetic throughout the video.
Smirnoff · Come On In - Chicago - Trailer
Smirnoff’s "Come On In - Chicago" trailer spotlights the city’s vibrant drag community through a series of intimate and high-energy vignettes. The film moves between the quiet focus of performers applying makeup in vanity mirrors and the kinetic energy of stage performances. Produced by Stept Studios, the project captures the preparation and self-expression inherent in the drag scene. Through the use of rhythmic editing and cinematic lighting, the piece anchors the viewer in the atmosphere of Chicago’s nightlife and performance culture.
Smirnoff · Move to Stand Out
This Smirnoff commercial spot features a grocery store clerk navigating a retail environment while highlighting the product. Executed as a live-action piece, the production captures a realistic supermarket setting, utilizing warm tones to ground the narrative within the food and beverage space. Produced by Surreal Hotel Arts, the work presents a straightforward look at the product within its retail context. The horizontal commercial film maintains a focus on the interaction between the character and the store environment, anchored by naturalistic lighting and staging.
Smirnoff · Troye Sivan, Chief Vibes Officer
Smirnoff marks a brand partnership with artist Troye Sivan in this commercial campaign video announcing his appointment as Chief Vibes Officer. The piece leans into a live-action technique, framing the announcement within a press conference setting to establish his new role. The edit alternates between wide shots of a branded backdrop and intimate close-ups, maintaining a clean aesthetic throughout the sequence. The spot focuses on the appointment announcement within the alcoholic beverages category.
Smirnoff · Dad 15
Smirnoff presents a 15-second commercial for a signature cocktail, captured in a clean, live-action format. The film highlights the preparation process, showcasing the pour of vodka, bitters, and simple syrup served over ice with a traditional orange peel finish. Developed by the agency 72andSunny NY, the project leans into a functional, step-by-step aesthetic. The sequence is set against a wooden countertop, with the recipe and essential ingredients kept in clear focus to guide the viewer through the drink construction.
Smirnoff · Come On In - Atlanta - Trailer
Smirnoff leans into the communal spirit of local roller skating culture in this trailer for the Atlanta installment of their 'Come On In' project. The film documents rhythmic movement and dance within dimly lit residential spaces and the iconic Cascade roller rink, highlighting the energy of the local scene. Utilizing live-action technique and cinematic framing, the piece captures both intimate choreography and the exterior atmosphere of the rink at dusk. Post production by LOCKT emphasizes this dynamic visual language through rhythmic cuts and intentional atmospheric lighting.
Smirnoff · Come On In - Brooklyn
Smirnoff’s Come On In Brooklyn campaign captures the energy of musical collaboration through a series of studio sessions. The production leans into an authentic music culture aesthetic, utilizing cinematic framing and candid performance moments to document artists in their creative flow. The visual approach relies on gritty textures and warm, low-key lighting to establish an intimate atmosphere. The project features live-action techniques alongside analogue film aesthetics, including 16mm and Super 8-style visuals, to maintain a raw and grounded feel throughout the documentation of these recording sessions. Post production and VFX were handled by LOCKT.
Smirnoff · Come On In - Chicago
Smirnoff’s Come On In - Chicago campaign spotlights the city’s drag scene through a series of dynamic vignettes. The project captures the transition from intimate dressing room preparations to the high-energy environment of live performance stages and outdoor festivals. Produced by Visie Admin with post-production and VFX handled by LOCKT, the documentary-style footage utilizes clean, cinematic compositions. The edit highlights the artistry involved in makeup and costume design, punctuated by slow motion sequences that emphasize the kinetic energy of the performers.
Smirnoff · Come On In - Chicago - Trailer
Smirnoff’s Come On In - Chicago trailer highlights the vibrant energy of the local drag scene through a fast-paced, live-action montage. The project documents performers as they transition from preparation in dressing rooms to delivering dynamic stage performances. Captured with a cinematic approach, the trailer juxtaposes the intimacy of vanity lighting and backstage dressing areas with the high-energy atmosphere of brick-lined urban streets. The visual edit utilizes slow motion to emphasize the detail of intricate costumes and movement, showcasing the artistry of each performer within the city’s nightlife culture.
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