Smirnoff: Troye Sivan, Chief Vibes Officer
Brand
Date
Nov 2024
Description
Smirnoff marks a brand partnership with artist Troye Sivan in this commercial campaign video announcing his appointment as Chief Vibes Officer. The piece leans into a live-action technique, framing the announcement within a press conference setting to establish his new role. The edit alternates between wide shots of a branded backdrop and intimate close-ups, maintaining a clean aesthetic throughout the sequence. The spot focuses on the appointment announcement within the alcoholic beverages category.
Style
Vertical, Commercial, Clean
Industries
Color
Jet Black
Pure White
Background
Set-dressed
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.