Smirnoff
Troye Sivan, Chief Vibes Officer
Brand
Date
Nov 2024
Description
Smirnoff marks a brand partnership with artist Troye Sivan in this commercial campaign video announcing his appointment as Chief Vibes Officer. The piece leans into a live-action technique, framing the announcement within a press conference setting to establish his new role. The edit alternates between wide shots of a branded backdrop and intimate close-ups, maintaining a clean aesthetic throughout the sequence. The spot focuses on the appointment announcement within the alcoholic beverages category.
Style
Vertical, Commercial, Clean
Industries
Alcoholic Beverages
Color
Jet Black
Pure White
Background
Set-dressed
Context
TVC / TV Commercial
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