Smirnoff: Move to Stand Out
Brand
Date
Mar 2026
Description
This Smirnoff commercial spot features a grocery store clerk navigating a retail environment while highlighting the product. Executed as a live-action piece, the production captures a realistic supermarket setting, utilizing warm tones to ground the narrative within the food and beverage space. Produced by Surreal Hotel Arts, the work presents a straightforward look at the product within its retail context. The horizontal commercial film maintains a focus on the interaction between the character and the store environment, anchored by naturalistic lighting and staging.
Style
Horizontal, Commercial, Warm
Industries
Color
Navy
Powder Blue
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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