Smirnoff
Move to Stand Out
Brand
ProjectMove to Stand Out
Date
Mar 2026
Description
Smirnoff’s 'Move to Stand Out' is a commercial spot capturing a retail-focused narrative within a busy supermarket environment. The piece features a clerk navigating the store aisles, highlighting the product against the backdrop of standard grocery shelving and fluorescent lighting. Produced by Surreal Hotel Arts, the film utilizes live-action technique to ground the brand within an authentic, everyday setting. The production leans into a warm aesthetic while maintaining a grounded, observational tone throughout the short-form commercial.
Style
Horizontal, Commercial, Warm
Industries
Alcoholic Beverages
Color
Navy
Powder Blue
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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