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Smirnoff: Come On In - Brooklyn

Brand
Smirnoff
Date

Dec 2025

Description

Smirnoff’s Come On In Brooklyn campaign captures the energy of musical collaboration through a series of studio sessions. The production leans into an authentic music culture aesthetic, utilizing cinematic framing and candid performance moments to document artists in their creative flow. The visual approach relies on gritty textures and warm, low-key lighting to establish an intimate atmosphere. The project features live-action techniques alongside analogue film aesthetics, including 16mm and Super 8-style visuals, to maintain a raw and grounded feel throughout the documentation of these recording sessions. Post production and VFX were handled by LOCKT.

Style

Horizontal, Cinematic, Warm, Gritty

Techniques

Analogue / film, Low-key / chiaroscuro, Super 8 / 16mm

Industries
Alcoholic Beverages
Color
Jet Black
Burnt Orange
Background

Garage

Context

Music Video

Associated creatives

LOCKT
LOCKTPost Production / VFX
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