Pacifico

Pacifico · Choose Yellow. Choose Pacifico

Pacifico explores the intersection of coastal leisure and active living in its latest commercial, Choose Yellow. Choose Pacifico. The project highlights a series of outdoor experiences, tracking sailing vessels on the open ocean and surfers navigating swells alongside scenes of coastal cycling and social gatherings. Produced by Easy Mondays and Rebolucion with agency support from Day One Agency, the piece utilizes a mix of drone footage and cinematic framing to establish its scale. The visual language leans into warm lighting and high-energy action, emphasizing a sense of outdoor freedom through live-action technique.

Pacifico · Choose Yellow :30

Pacifico explores themes of social connection and outdoor leisure in this :30 commercial spot, Choose Yellow. The narrative follows a group of friends as they traverse coastal landscapes, transitioning from cycling and sailing to gathering for drinks in an open-air setting. Directed through live-action technique, the project utilizes drone footage to capture the scale of the environment. The execution leans into a cinematic aesthetic, relying on warm color grading and energetic pacing to establish the tone.

Pacifico · Choose Yellow

Pacifico explores the connection between coastal living and active lifestyles in the 'Choose Yellow' brand video. The project channels an outdoor-focused narrative through live-action footage that captures a variety of Pacific settings. The film transitions between dynamic action, ranging from sailboat navigation and surfing to cycling along coastal routes. The visual approach leans into a warm color palette, utilizing a cinematic tone to document social moments and food and drink preparation, with original sound production provided by Heavy Duty Projects.

Pacifico · Choose Yellow. Choose Pacifico | Door

Pacifico explores social connection and shared moments in its latest campaign, 'Choose Yellow. Choose Pacifico | Door.' The film follows a spontaneous journey from a local convenience store to an immersive, high-energy party setting, highlighting the brand’s presence in everyday social rituals. Developed by Day One Agency, the production utilizes a warm, cinematic aesthetic to bridge the transition between quiet retail environments and vibrant nightlife. Production houses Easy Mondays and Rebolucion provided the logistical framework for the spot, while Cutters Studios managed post-production and VFX. Sound and music direction was led by the teams at Another Country and Heavy Duty Projects, enhancing the live-action technique.

Pacifico · Choose Yellow. Choose Pacifico | Living Yellow

The 'Choose Yellow. Choose Pacifico | Living Yellow' commercial showcases the brand's signature aesthetic within a hospitality environment. The spot centers on the pour, utilizing slow motion and saturated, warm tones to highlight the golden qualities of the liquid. Developed by Day One Agency, the production features a series of high-energy sequences that lean into fluid motion. Post-production and sound design were completed by Cutters Studios, Another Country, and Heavy Duty Projects to underscore the visual narrative.

Pacifico · Discovered (Director's Cut)

Pacifico · Lifes Waiting

Pacifico · A Story to Tell