Pacifico
Choose Yellow :30
Brand
Date
Apr 2026
Description
Pacifico explores themes of social connection and outdoor leisure in this :30 commercial spot, Choose Yellow. The narrative follows a group of friends as they traverse coastal landscapes, transitioning from cycling and sailing to gathering for drinks in an open-air setting. Directed through live-action technique, the project utilizes drone footage to capture the scale of the environment. The execution leans into a cinematic aesthetic, relying on warm color grading and energetic pacing to establish the tone.
Style
Horizontal, Action, Cinematic, Warm
Techniques
Drone footage
Industries
Alcoholic Beverages
Color
Golden Yellow
Navy
Beige
Background
Street
Context
TVC / TV Commercial
Associated creatives
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