Pacifico explores themes of social connection and outdoor leisure in this :30 commercial spot, Choose Yellow. The narrative follows a group of friends as they traverse coastal landscapes, transitioning from cycling and sailing to gathering for drinks in an open-air setting.
Directed through live-action technique, the project utilizes drone footage to capture the scale of the environment. The execution leans into a cinematic aesthetic, relying on warm color grading and energetic pacing to establish the tone.
