Pacifico
Choose Yellow
Brand
ProjectChoose Yellow
Date
Apr 2026
Description
Pacifico explores the connection between coastal living and recreation in their latest brand video, 'Choose Yellow.' The campaign captures a series of outdoor moments, from surfers and cyclists in motion to social dining scenes near the water. Featuring a live-action technique and a warm, cinematic visual approach, the film highlights an active, sun-drenched lifestyle. Heavy Duty Projects provided the music and sound design that anchors the horizontal video format.
Style
Horizontal, Action, Cinematic, Warm
Industries
Alcoholic Beverages
Background
Ocean
Context
Brand Film / Corporate Video
Associated creatives
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