Pacifico
Choose Yellow. Choose Pacifico | Living Yellow
Apr 2026
Pacifico explores the visual texture of its signature lager in this commercial spot, Choose Yellow. The narrative focuses on the pour, capturing the movement of the beer from a distinct yellow tap into a glass, set within a hospitality environment. Featuring saturated color grading and warm tones, the production leans into a high-energy aesthetic. The film utilizes slow motion to detail the carbonation and golden hues of the liquid. Creative oversight was provided by Day One Agency, with production handled by Easy Mondays and Rebolucion. Post-production and sound design were delivered by Cutters Studios, Another Country, and Heavy Duty Projects.
Horizontal, Commercial, Saturated, Warm
Slow motion
Alcoholic Beverages
Bar
TVC / TV Commercial
