Pacifico
Choose Yellow. Choose Pacifico | Door
Brand
Date
Apr 2026
Description
Pacifico's commercial 'Choose Yellow. Choose Pacifico | Door' leans into the brand's social identity with a narrative focused on convenience and spontaneity. The film follows a character moving from a local shop encounter to a lively party setting. Developed by Day One Agency, the project utilizes live-action technique to capture a cinematic aesthetic. Production was handled by Easy Mondays and Rebolucion, with post-production and VFX provided by Cutters Studios. The film's atmosphere is supported by sound and music design from Another Country and Heavy Duty Projects, emphasizing a warm visual tone throughout.
Style
Horizontal, Cinematic, Warm
Industries
Alcoholic Beverages
Color
Navy
Pure White
Jet Black
Background
Retail Store
Context
TVC / TV Commercial
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