Pacifico: Choose Yellow. Choose Pacifico | Door

Apr 2026

Pacifico explores social connection and shared moments in its latest campaign, 'Choose Yellow. Choose Pacifico | Door.' The film follows a spontaneous journey from a local convenience store to an immersive, high-energy party setting, highlighting the brand’s presence in everyday social rituals. Developed by Day One Agency, the production utilizes a warm, cinematic aesthetic to bridge the transition between quiet retail environments and vibrant nightlife. Production houses Easy Mondays and Rebolucion provided the logistical framework for the spot, while Cutters Studios managed post-production and VFX. Sound and music direction was led by the teams at Another Country and Heavy Duty Projects, enhancing the live-action technique.

Horizontal, Cinematic, Warm

Retail Store

TVC / TV Commercial