Pacifico explores the intersection of coastal leisure and active living in its latest commercial, Choose Yellow. Choose Pacifico. The project highlights a series of outdoor experiences, tracking sailing vessels on the open ocean and surfers navigating swells alongside scenes of coastal cycling and social gatherings.
Produced by Easy Mondays and Rebolucion with agency support from Day One Agency, the piece utilizes a mix of drone footage and cinematic framing to establish its scale. The visual language leans into warm lighting and high-energy action, emphasizing a sense of outdoor freedom through live-action technique.
