Pacifico

Apr 2026

Pacifico presents 'Choose Yellow. Choose Pacifico,' a campaign that leans into the brand's coastal identity through a series of sun-drenched vignettes. The commercial highlights active outdoor lifestyles, moving from sailing and surfing to group gatherings at the water's edge. The execution uses cinematic framing and warm lighting to build a leisure-focused narrative. The production features live-action technique alongside drone footage to capture coastal landscapes, grounding the imagery in the environments associated with the brand’s positioning in the alcoholic beverages market. Creative development was handled by Day One Agency, with production support from Easy Mondays and Rebolucion. Post-production and VFX were managed by Cutters Studios, with sound and music composition provided by Another Country and Heavy Duty Projects.

Horizontal, Action, Cinematic, Warm

Drone footage

Alcoholic Beverages

Ocean

TVC / TV Commercial