Old El Paso

Old El Paso · Taco Totality - Two Dates Collide

Old El Paso presents Taco Totality – Two Dates Collide, a campaign spot featuring Randy Havens as a taco expert. Set within a science laboratory, the narrative leans into a clean, educational aesthetic through a mock-scientific lens. The commercial utilizes live-action techniques and polished commercial lighting to highlight the brand's product packaging. Production for the project was provided by World War Seven, with sound and music design handled by Overcoast.

Old El Paso · Taco Totality - Safety Lesson

Old El Paso presents a humorous instructional spot titled Taco Totality – Safety Lesson. Featuring actor Randy Havens, the campaign leans into observational comedy, with Havens delivering a science-themed breakdown of a rare celestial event while dressed in a lab coat accented by western fringe and taco-shaped details. The setting pairs traditional laboratory aesthetics—complete with whiteboards and diagrams—with eccentric, brand-forward props including a red telescope and slide projections. The commercial utilises a live-action technique with bright, clean studio lighting to maintain a polished, cinematic look throughout the sequence. Production for the spot was handled by World War Seven, with music and sound design provided by Overcoast.

Old El Paso · Taco Totality - Path O' Totality

Old El Paso presents the Taco Totality campaign, a commercial spot centering on the 2026 celestial event. Actor Randy Havens stars as an enthusiastic presenter mapping out the path of totality, humorously aligning the occasion with a taco-centric celebration. The production, handled by World War Seven and Mondial, utilizes a classroom-inspired set filled with scientific equations. The visual execution leans into polished live-action techniques, characterized by sharp indoor lighting that highlights the intricate details of the star-adorned western costume and the product in hand. Overcoast provided the music and sound design for the project.

Old El Paso · Taco Totality - Test Tube

Old El Paso presents Taco Totality, a campaign that blends laboratory aesthetics with culinary promotion. Directed through World War Seven, the commercial features a character executing experiments in a science-themed setting, complete with test tubes, celestial motifs, and a telescope. The live-action technique frames the brand's event within a cosmic backdrop, transitioning from the experimental set to promotional graphics. Sound and music design for the spot were handled by Overcoast, while production duties were managed by World War Seven.

Old El Paso · Birthday

Old El Paso · Game Night

Old El Paso · Best Night

Old El Paso · Football

Old El Paso · Castin’ the Cowboy

Old El Paso · Load it High :15s

Old El Paso · Juggling Chaos - Bold Nacho

Old El Paso · Bye Bye Bland - Carb Advantage