Old El Paso brings game day to life in this commercial campaign, capturing the festive energy of football season through a series of comedic vignettes. The project, produced by Splendors, highlights the brand’s seasoning range within the familiar environments of outdoor patio grills and indoor living room watch parties.
With creative work from agency EP+Co, the spot utilizes fast-paced editing and live-action techniques to emphasize the casual atmosphere of the occasion. The aesthetic is defined by bright interior lighting and the consistent presence of the brand’s vibrant red and yellow packaging throughout the action.
