Old El Paso
Taco Totality - Two Dates Collide
Brand
Date
May 2026
Description
Old El Paso brings a narrative focus to its latest campaign, Taco Totality, framing the product through the perspective of a self-appointed expert. Set within a meticulously dressed laboratory, the commercial features Randy Havens as the lead talent, who interacts with telescopes and technical diagrams to present the brand’s food offerings. Utilizing a clean, live-action technique, the production leans into a polished commercial aesthetic. World War Seven handled the production, with original music and sound design provided by Overcoast. Mondial is also credited on the project.
Style
Horizontal, Commercial, Clean
Industries
CPG / Packaged Food
Color
Jet Black
Pure White
Navy
Background
Office
Context
TVC / TV Commercial
Associated creatives
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