Old El Paso

May 2026

Old El Paso presents a promotional campaign tied to the upcoming May 5th 2026 total eclipse, leaning into the intersection of cosmic events and culinary tradition. The video features actor Randy Havens delivering a presentation on the 'Path O' Totality' map, framed within a stylized office or classroom setting filled with scientific iconography. Produced by World War Seven and Mondial, the creative direction utilizes a polished, humorous tone to highlight the brand's association with Cinco de Mayo. The execution captures a crisp, live-action technique with high-contrast indoor lighting to anchor the comedic performance. Audio elements and sound design are provided by Overcoast, rounding out the vertical format commercial.

Humorous, Vertical, Commercial, Polished

CPG / Packaged Food

Office

Advertising Campaign