Old El Paso: Taco Totality - Path O' Totality
Brand
Date
May 2026
Description
Old El Paso presents the Taco Totality campaign, a commercial spot centering on the 2026 celestial event. Actor Randy Havens stars as an enthusiastic presenter mapping out the path of totality, humorously aligning the occasion with a taco-centric celebration. The production, handled by World War Seven and Mondial, utilizes a classroom-inspired set filled with scientific equations. The visual execution leans into polished live-action techniques, characterized by sharp indoor lighting that highlights the intricate details of the star-adorned western costume and the product in hand. Overcoast provided the music and sound design for the project.
Style
Humorous, Vertical, Commercial, Polished
Industries
Color
Jet Black
Beige
Crimson
Background
Office
Context
Advertising Campaign
Associated creatives
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