Old El Paso presents the Taco Totality campaign, a commercial spot centering on the 2026 celestial event. Actor Randy Havens stars as an enthusiastic presenter mapping out the path of totality, humorously aligning the occasion with a taco-centric celebration.
The production, handled by World War Seven and Mondial, utilizes a classroom-inspired set filled with scientific equations. The visual execution leans into polished live-action techniques, characterized by sharp indoor lighting that highlights the intricate details of the star-adorned western costume and the product in hand. Overcoast provided the music and sound design for the project.
