Old El Paso presents a humorous instructional spot titled Taco Totality – Safety Lesson. Featuring actor Randy Havens, the campaign leans into observational comedy, with Havens delivering a science-themed breakdown of a rare celestial event while dressed in a lab coat accented by western fringe and taco-shaped details.
The setting pairs traditional laboratory aesthetics—complete with whiteboards and diagrams—with eccentric, brand-forward props including a red telescope and slide projections. The commercial utilises a live-action technique with bright, clean studio lighting to maintain a polished, cinematic look throughout the sequence.
Production for the spot was handled by World War Seven, with music and sound design provided by Overcoast.
