Old El Paso presents Taco Totality, a campaign that blends laboratory aesthetics with culinary promotion. Directed through World War Seven, the commercial features a character executing experiments in a science-themed setting, complete with test tubes, celestial motifs, and a telescope.
The live-action technique frames the brand's event within a cosmic backdrop, transitioning from the experimental set to promotional graphics. Sound and music design for the spot were handled by Overcoast, while production duties were managed by World War Seven.
