Old El Paso: Taco Totality - Test Tube
Brand
Date
May 2026
Description
Old El Paso presents Taco Totality, a campaign that blends laboratory aesthetics with culinary promotion. Directed through World War Seven, the commercial features a character executing experiments in a science-themed setting, complete with test tubes, celestial motifs, and a telescope. The live-action technique frames the brand's event within a cosmic backdrop, transitioning from the experimental set to promotional graphics. Sound and music design for the spot were handled by Overcoast, while production duties were managed by World War Seven.
Style
Horizontal, Commercial
Industries
Color
Jet Black
Camel
Crimson
Background
Office
Context
TVC / TV Commercial
Associated creatives
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