Old El Paso
Taco Totality - Test Tube
Brand
ProjectTaco Totality - Test Tube
Date
May 2026
Description
Old El Paso presents Taco Totality, a commercial campaign centered on a science-themed narrative. The spot features an expert character within a laboratory setting, utilizing live-action techniques to blend culinary elements with cosmic imagery. Produced by World War Seven, the work incorporates a distinct visual environment filled with scientific props and celestial motifs. Sound design and musical composition were provided by Overcoast.
Style
Horizontal, Commercial
Industries
CPG / Packaged Food
Color
Jet Black
Camel
Crimson
Background
Office
Context
TVC / TV Commercial
Associated creatives
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