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Old El Paso: Taco Totality - Test Tube

Date

May 2026

Description

Old El Paso presents Taco Totality, a campaign that blends laboratory aesthetics with culinary promotion. Directed through World War Seven, the commercial features a character executing experiments in a science-themed setting, complete with test tubes, celestial motifs, and a telescope. The live-action technique frames the brand's event within a cosmic backdrop, transitioning from the experimental set to promotional graphics. Sound and music design for the spot were handled by Overcoast, while production duties were managed by World War Seven.

Style

Horizontal, Commercial

Color
Jet Black
Camel
Crimson
Background

Office

Context

TVC / TV Commercial

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