Maje
Featured Maje projects
This week's top Maje projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Maje · Maje x Blanca Miro
The Maje x Blanca Miro campaign is a masterclass in editorial minimalism, capturing the sun-drenched essence of a Mediterranean summer through a series of highly curated, tactile vignettes. Photographed by Martin Gatti, the project moves fluidly between high-concept product still life and lifestyle reportage, distilling the collaborative collection into a visual language of saturated color and graphic geometry. By juxtaposing the refined, structured silhouettes of leather loafers and tailored cotton sets against organic motifs—citrus fruits, coastal horizons, and delicate floral silhouettes—the campaign channels a sense of effortless, elevated ease. The execution relies heavily on high-contrast lighting and sharp, directional studio strobes to emphasize the materiality of the textiles, from the crisp grain of cotton to the smooth, matte surface of leather. Throughout the imagery, the use of cinematic natural light evokes the warmth of the Italian coast, grounding the collection in a narrative of vacation-ready sophistication. These deliberate, macro-focused compositions transform everyday details into a rhythmic study of form, color, and shadow. By leaning into bold, monochromatic backdrops and minimalist framing, the project transcends traditional fashion advertising, offering instead a deeply aestheticized exploration of the collaboration's core theme, Vacanze Sulla Costa Italiana, blending the precision of luxury design with the nostalgic, tactile allure of an idealized summer escape.
Project Maje · Maje FW24 Lookbook
The Maje FW24 Lookbook serves as a comprehensive visual presentation of the season’s collection, bridging ready-to-wear silhouettes with distinct accessory storytelling. Photographed by Sarah Blais, the campaign employs a clean, minimalist aesthetic to emphasize tactile materialities, ranging from shimmering sequins and ribbed knits to croc-embossed leather and suede. Creative direction by Jean-Baptiste Talbourdet-Napoleone and Lolita Jacobs frames the collection against a series of controlled studio environments, alternating between soft, diffused light and directional hard lighting to define textural contrasts. Fashion editor and stylist Charlotte Collet curates the layered ensembles, complemented by hair and makeup artistry from Celine Martin. The series encompasses both editorial portraiture and focused commercial product captures, prioritizing graphic clarity and structural detail.
Project Maje · Maje digital
Maje’s latest digital campaign highlights the brand's accessories collection through a series of commercial product shots. The imagery focuses on the textures of leather handbags and footwear, ranging from fringe-detailed shoulder bags to embellished flats. The project features clean, minimalist art direction that allows the metallic hardware and structural silhouettes to stand out. Photographer Sasha Marro and creative director Lolita Jacobs utilize high-key lighting to emphasize material details and crisp lines across the collection. Set against contrasting surfaces like moulded plastic and tufted leather, the campaign maintains a consistent, glossy aesthetic across all featured accessories.
Project Maje · Maje FW24 Lookbook
The Maje FW24 Lookbook presents a study in contemporary texture and structured urban silhouettes. Captured by photographer Raffaele Cariou, the campaign utilizes natural daylight and clean architectural backdrops to highlight the tactile quality of the collection, from plush shearling and suede fringe to polished metallic hardware and intricate embroidery. Under the creative direction of Jean-Baptiste Talbourdet-Napoleone and Lolita Jacobs, the editorial imagery emphasizes movement through dynamic posing and layered styling. Fashion editor and stylist Charlotte Collet focuses on the interplay of tailoring, incorporating sharp blazers and pleated skirts alongside denim, creating an aesthetic that feels both refined and grounded in an outdoor street setting.
Project Maje · Maje S/S 2025 Campaign
Maje returns for the S/S 2025 season with a campaign defined by an intimate, editorial atmosphere. Shot by photographer Laura Jane Coulson, the series utilizes soft natural light and a distinct film-like grain to anchor the collection within domestic, textured interiors. Creative directors Jean-Baptiste Talbourdet-Napoleone and Lolita Jacobs frame model Lennon Sorrenti across a range of high-contrast textiles, from tactile camel-toned jackets to ombre gradients. The production balances clean, vertical compositions with warm, earthy color palettes. Fashion editor Virginie Benarroch leads the styling, supported by hair stylist Joseph Pujalte and makeup artist Celine Martin, who together emphasize the interplay between contemporary layering and classic silhouettes.
Project Maje · Maje S/S 26 campaign
For the Maje S/S 26 campaign, the storied luxury fashion house masterfully balances effortless Parisian chic with a contemporary, high-fashion edge. Captured through the lens of photographer Marili Andre, the imagery leans into a refined editorial minimalism that prioritizes textural depth and vibrant color blocking. The collection, styled with precision by Emilie Kareh, creates a dialogue between structured tailoring—seen in crisp pinstripes and architectural corset-style garments—and the fluid, relaxed silhouettes of modern daywear. The campaign utilizes a deliberate interplay of soft light and beauty light to elevate the tactile quality of lace, intricate embellishments, and classic plaids, grounding these elevated pieces against bold, solid-hued backdrops. Beyond the studio-perfected portraits, the project also incorporates a live-action technique, capturing candid moments that emphasize the movement and versatile spirit of the collection. With hair styling by Kalle Eklund and makeup artistry by Mel Arter, the visual narrative is polished yet accessible, defined by the poised confidence of models like Celine Goebel, Fanta Fofana, Nina Zem, and Luana Guimarães. By maintaining a clean, industrial studio aesthetic, the campaign ensures that the focus remains entirely on the garment craftsmanship, successfully positioning Maje at the intersection of everyday lifestyle appeal and high-end luxury fashion house prestige.
Project Maje · Maje Fall/Winter 2025 Lookbook
Maje presents its Fall/Winter 2025 lookbook, a series of editorial images captured in a minimalist studio setting. The collection channels a polished, high-fashion aesthetic through clean, deliberate styling that balances tailored silhouettes with distinct textures like shearling, leather, and animal print. Photographed by Sarah Blais, the lookbook features model Sofi Damzina. The execution relies on soft diffused lighting to maintain focus on the garments' structure, occasionally alternating with sharp flash to highlight material details. Fashion styling by Virginie Benarroch ties the collection together, emphasizing the contrast between oversized blazers, belted trench coats, and refined accessories.
Project Maje · The hot wheels X Maje
Maje collaborates with Hot Wheels for this fashion campaign, blending industrial aesthetics with high-street apparel. The visual narrative centres on contemporary design, showcasing a denim-led ensemble that balances structured silhouettes with vivid colour blocking. Photographed by Pegah Farahmand, the campaign leans into natural light and clean, vertical compositions. Styling by Virginie Benarroch emphasises the layered garments, while the casting by Aymeric anchors the editorial in a deliberate, architectural setting.
Project Maje · Maje S/S 25 Lookbook
The Maje Spring/Summer 25 lookbook presents a polished vision of contemporary style, blending tailored silhouettes with elevated everyday textures. Captured by photographer Sarah Blais, the campaign moves between minimalist studio environments and neoclassical architectural exteriors, utilizing natural light to define the collection's structure and detail. Creative direction by Lolita Jacobs ensures a cohesive, clean aesthetic across the series. The imagery highlights a mix of utility-inspired leather pieces, intricate denim, and sharp suiting, with styling by Virginie Benarroch providing a modern, tactile edge. Supporting the visual narrative are makeup artist Caroline Fenouil and manicurist Beatrice Eni, who maintain an understated, refined polish to complement the label's seasonal shift toward monochromatic tones and sharp hardware accents.
Explore other brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.
