Maje

Sep 2024

The Maje Spring/Summer 2025 lookbook presents a polished editorial vision of contemporary high street fashion. Captured by photographer Sarah Blais, the series balances structured tailoring with relaxed textures, oscillating between minimalist studio environments and neoclassical architectural exteriors. Creative direction by Lolita Jacobs anchors the collection, maintaining a clean aesthetic that allows the interplay of denim, leather, and intricate hardware to take precedence. Styling by Virginie Benarroch leans into diverse silhouettes, from utility-inspired jackets and layered knitwear to sharp, monochromatic sets. The technical execution prioritizes soft, natural light, which enhances the material depth of the garments while keeping the visual tone restrained and intentional. Supporting the editorial are grooming details by makeup artist Caroline Fenouil and manicurist Beatrice Eni, featuring models including Cai Guannan.

Editorial, Vertical, Clean

Natural light

High Street Fashion

Lookbook