Maje

Maje FW24 Lookbook

Brand

Maje

ProjectMaje FW24 Lookbook

Date

Mar 2024

Description

The Maje FW24 lookbook presents a sophisticated exploration of texture and silhouette, captured through a series of minimalist studio compositions. Under the creative direction of Jean-Baptiste Talbourdet-Napoleone and Lolita Jacobs, the project emphasizes a tactile approach to fashion photography, utilizing soft lighting to define the nuances of knitwear, suede, and croc-embossed leather. Photographer Sarah Blais grounds the collection in a clean, editorial aesthetic. The imagery alternates between structured apparel portraits and focused product still-lifes, with fashion styling by Charlotte Collet providing a cohesive layering of patterns and materials. The lookbook relies on a restrained palette and sharp geometric set design to highlight the season's technical craftsmanship.

Style

Vertical, Clean, Editorial

Techniques

Soft Light

Context

Lookbook