Maje
The hot wheels X Maje
Brand
ProjectThe hot wheels X Maje
Date
Jun 2025
Description
Maje collaborates with Hot Wheels for this fashion campaign, capturing a high-energy aesthetic through a contemporary lens. Photographed by Pegah Farahmand, the imagery features model Paola Manes styled by Virginie Benarroch in a look defined by a patch-adorned denim jacket and vibrant primary-colored apparel. The project channels an editorial tone, set against the industrial backdrop of an open-air architectural corridor. Casting was directed by Aymeric, with the composition utilizing natural light to highlight the intricate details and texture of the collection.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Crimson
Denim
Background
Residential Building
Context
Advertising Campaign
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