Maje: The hot wheels X Maje
Brand
Date
Jun 2025
Description
Maje collaborates with Hot Wheels for this fashion campaign, blending industrial aesthetics with high-street apparel. The visual narrative centres on contemporary design, showcasing a denim-led ensemble that balances structured silhouettes with vivid colour blocking. Photographed by Pegah Farahmand, the campaign leans into natural light and clean, vertical compositions. Styling by Virginie Benarroch emphasises the layered garments, while the casting by Aymeric anchors the editorial in a deliberate, architectural setting.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Color
Crimson
Denim
Background
Residential Building
Context
Advertising Campaign
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