Maje

Feb 2026

For the Maje S/S 26 campaign, the storied luxury fashion house masterfully balances effortless Parisian chic with a contemporary, high-fashion edge. Captured through the lens of photographer Marili Andre, the imagery leans into a refined editorial minimalism that prioritizes textural depth and vibrant color blocking. The collection, styled with precision by Emilie Kareh, creates a dialogue between structured tailoring—seen in crisp pinstripes and architectural corset-style garments—and the fluid, relaxed silhouettes of modern daywear. The campaign utilizes a deliberate interplay of soft light and beauty light to elevate the tactile quality of lace, intricate embellishments, and classic plaids, grounding these elevated pieces against bold, solid-hued backdrops. Beyond the studio-perfected portraits, the project also incorporates a live-action technique, capturing candid moments that emphasize the movement and versatile spirit of the collection. With hair styling by Kalle Eklund and makeup artistry by Mel Arter, the visual narrative is polished yet accessible, defined by the poised confidence of models like Celine Goebel, Fanta Fofana, Nina Zem, and Luana Guimarães. By maintaining a clean, industrial studio aesthetic, the campaign ensures that the focus remains entirely on the garment craftsmanship, successfully positioning Maje at the intersection of everyday lifestyle appeal and high-end luxury fashion house prestige.

Lifestyle, Editorial, Commercial

Soft Light

Luxury Fashion Houses, Fashion