Maje: Maje S/S 2025 Campaign

Feb 2025

Maje returns for the S/S 2025 season with a campaign defined by an intimate, editorial atmosphere. Shot by photographer Laura Jane Coulson, the series utilizes soft natural light and a distinct film-like grain to anchor the collection within domestic, textured interiors. Creative directors Jean-Baptiste Talbourdet-Napoleone and Lolita Jacobs frame model Lennon Sorrenti across a range of high-contrast textiles, from tactile camel-toned jackets to ombre gradients. The production balances clean, vertical compositions with warm, earthy color palettes. Fashion editor Virginie Benarroch leads the styling, supported by hair stylist Joseph Pujalte and makeup artist Celine Martin, who together emphasize the interplay between contemporary layering and classic silhouettes.

Editorial, Vertical

Natural light

Advertising Campaign