Little Caesars

Little Caesars · Spider Man Brand New Day Experience

Little Caesars brings the Marvel universe to fans with the Spider-Man Brand New Day Experience. This interactive installation invites visitors into highly detailed recreations of Peter Parker's apartment, complete with research stations and themed photo opportunities. The production, managed by Stept Studios, utilizes a mix of live-action technique and cinematic drone footage to document the fan experience. The environment serves as a physical touchpoint for the film franchise, focusing on immersive set design and direct guest engagement within the event space.

Little Caesars, Spider-Man · Upside Down

Little Caesars and Spider-Man partner for the Upside Down campaign, an integrated fast food commercial that bridges culinary close-ups with cinematic action. The production centers on the preparation of pizzas, highlighting the signature web-like arrangement of pepperoni and melted cheese. Intercut with this food-focused footage are dynamic sequences of Spider-Man maneuvering through a cityscape. The project utilizes live-action technique and VFX / visual effects to integrate the brand's product with the character’s aesthetic. Creative development was led by agency partners McKinney, Max Cooper, and MediaHub, with production support from CYLNDR and Stept Studios. The visual execution relies on saturated, warm tones and fast-paced commercial editing to maintain a consistent energy across the spot.

Little Caesars · Pretzel Crust Island

Little Caesars presents 'Pretzel Crust Island,' a commercial spot conceptualized by McKinney. The project takes the form of a reality television parody, featuring a host on a beach set complete with a painted tropical backdrop and themed props. The narrative leans into common reality TV tropes as contestants compete for pizza. The visual execution utilizes bright studio lighting to maintain the aesthetic of low-budget television, pairing wide-angle shots of the sandy set with close-up product reveals of the salted crust pizza. The project captures a humorous tone through its stylized, retro-inspired production design.

Little Caesars · Sharing, Not Sharon

Little Caesars presents 'Sharing, Not Sharon,' a comedic commercial spot centered on a lighthearted interaction regarding pizza slices. The narrative plays on a word-based premise, featuring a protagonist in a green polo shirt navigating an encounter involving a four-in-one toppings pizza. The production, handled by Neighborhood Watch, utilizes a clean, live-action technique to convey the scene within a branded environment. The spot focuses on a clear, straightforward visual style to anchor the humorous script.

Little Caesars · No Rules

Little Caesars · Breaking the Cast

Little Caesars · Going Nuts

Little Caesars · No Men

Little Caesars · Thin Crust Summer

Little Caesars · Greatest Combination

Little Caesars · The Kittles

Little Caesars · Carousell