Little Caesars
Spider Man Brand New Day Experience
Jul 2026
Little Caesars brings the Marvel universe into the physical world with the Spider-Man Brand New Day Experience. This promotional campaign project focuses on an immersive pop-up activation, featuring hyper-detailed recreation sets that mirror Peter Parker’s living quarters and research station. Produced by Stept Studios, the activation employs a live-action technique to translate comic book environments into interactive installations. The space encourages fan engagement through designated photo walls and appearances by costumed characters, documented here through a series of cinematic horizontal shots and integrated drone footage.
Horizontal, Commercial, Cinematic
Drone footage
Festivals & Events
Advertising Campaign, Brand Film / Corporate Video