LEGO
LEGO's cinematic campaigns and playful multi-disciplinary collaborations across entertainment
Featured LEGO projects
This week's top LEGO projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
LEGO · Chinese New Year
LEGO celebrates the spirit of the season in this festive commercial campaign, tracing a series of vignettes that highlight tradition and family connection. The narrative moves through travel, communal gatherings, and traditional lion dance performances, anchoring the brand within the cultural backdrop of Chinese New Year celebrations. Executed through a cinematic lens, the production utilises live-action techniques and vibrant, warm lighting to bring the vignettes to life. The film captures intimate moments and wide-scale festivities, with creative input from The LEGO Group.
LEGO · Spike Education
LEGO presents Spike Education, an animated series designed to bridge the gap between physical play and digital learning. Developed by All Of Us Here, the project employs a distinct 2D animation style to illustrate complex concepts including momentum, force, and coding mechanics. Targeting a classroom and home-learning environment, the visual language prioritizes primary color palettes and expressive characters to maintain engagement. The animation shifts between sequences of children interacting with toy models and digital interaction, utilizing an artistic approach to simplify physics dynamics for young audiences.
LEGO · LEGO Starwars 25th Anniversary
LEGO celebrates the 25th anniversary of its Star Wars collaboration with a specialized stop-motion animation spot. The film channels a high-energy aesthetic, centering on an R2-D2 astromech droid navigating a futuristic, illuminated dance floor. The execution relies on precise animation techniques to balance the character-driven narrative with the intricate 3D render environments. A brief transition to space highlights the product range before returning to the disco-themed interior. Visie Admin served as the project owner for the campaign.
Adidas, LEGO · Adidas LEGO ZX 2
This collaborative project between Adidas and LEGO showcases the ZX 2 silhouette through a detailed stop-motion animation. The piece centers on miniature construction workers operating toy machinery to assemble a brick-built replica of the iconic ZX 8000 sneaker. The production utilizes a warehouse setting populated with intricate props, including scaled-down pallets, forklifts, and technical blueprints. Designed with a cinematic aesthetic, the animation highlights the tactile nature of the interlocking plastic bricks, leaning into industrial lighting and precise VFX to bring the miniature build process to life.
LEGO · The Adulting Horror Express
The Adulting Horror Express for LEGO leans into a humorous depiction of workplace stress. The project utilizes stop motion animation to bring a chaotic office scene to life, where minifigure employees react to the pressure of an impending deadline. Constructed entirely from LEGO bricks, the set features a detailed conference room environment that channels an artistic approach to the familiar, frantic office setting. The animation was created by Our LEGO Agency in collaboration with Mega SpaceFighter Productions.
LEGO · HELLO! 👀 If it's Play You're Looking For? Look no further... 🎶
LEGO presents a holiday campaign centered on the spirit of imaginative play, captured through a live-action technique. The film follows children in a festive living room, where everyday surroundings become the backdrop for brick-built character interactions, including a featured Star Wars sequence. Produced by Zauberberg Productions with agency direction from Droga5 Dublin, Keep It Stupid Simple, and Our LEGO Agency, the commercial utilizes cinematic lighting to build a cozy holiday aesthetic. The project features post-production and VFX work by Zauberberg Productions, Company 3 London, and bEpic, with sound design by Walker Music.
Nike, LEGO · Nike: LEGO® Collection (Clearance)
Merging the global ubiquity of sportswear with the limitless creative possibilities of the brick, the Nike and Lego collaboration presents a playful reimagining of athletic culture through a high-energy animation project. The campaign breathes life into iconic minifigures by outfitting them in stylized apparel, transposing the intense focus of professional soccer into a vibrant, bite-sized narrative. Through the sophisticated use of 3D render and CGI, the visual language maintains a meticulous balance between the recognizable plastic textures of Lego and the sleek, high-performance aesthetic inherent to Nike. The creative execution leans heavily into cinematic storytelling, featuring dynamic soccer sequences set against diverse backdrops ranging from bustling stadium pitches to stylized urban environments. By integrating live-action technique alongside sharp animation, the project captures a sense of kinetic joy, punctuated by clever transitions that transform mundane locker room settings into gateways for imagination. The soundscape, crafted with precision by The Crystal Creative, serves to amplify the fast-paced nature of the sequences, ensuring the lighthearted tone remains consistent throughout. This collaboration highlights the versatility of digital storytelling, proving that even within a miniaturized world, the intersection of fashion and sports can feel both expansive and deeply grounded in the playful spirit of active, athletic movement.
LEGO · Hidden Disabilities Sunflower
LEGO presents a documentary-style brand film spotlighting the Hidden Disabilities Sunflower initiative. The project captures authentic testimonials and everyday interactions, illustrating how the green sunflower lanyard signals a requirement for patience and additional support in public spaces. Filmed within retail environments, the piece balances conversational interviews with candid observation. The production utilizes natural light and a clean visual approach to maintain an approachable, community-focused tone throughout the narrative.
LEGO · Made to be Played
LEGO's 'Made to be Played' campaign celebrates the enduring nature of tactile construction through a vibrant commercial video. The spot leans into stop-motion animation, bringing toy bricks to life with expressive character interactions and sequences of blocks interlocking within familiar, clean living room settings. With creative direction from The Maverick Group, the project highlights multi-generational family engagement. The aesthetic focuses on saturated primary colors and warm natural light to emphasize the physical quality of the building blocks throughout the narrative.
LEGO · Our Biggest Build Ever
LEGO presents Our Biggest Build Ever, a stop-motion production that highlights sustainable building initiatives through creative brick models. The project leans into a mix of live-action technique and animation, featuring minifigures interacting with modular structures, cranes, and green energy elements. Developed in collaboration with The Maverick Group, the piece employs clean, vibrant art direction across its studio-set frames. Hands are visible throughout the assembly process, handling miniature vehicles and colourful bricks in a dynamic, playful sequence tailored for family audiences.
LEGO · Christmas Challenge
LEGO presents the Christmas Challenge, a holiday commercial focusing on the interactive experience of seasonal toy assembly. The campaign centers on children building diverse vehicles and animal figures, capturing the process through live-action footage staged in a festive, domestic environment. With production by Taxi Film Production and creative input from Amazon Australia, the spot leans into a warm aesthetic. The cinematography utilizes golden hour tones to emphasize the cozy indoor setting, framing the holiday play as a central narrative hook. Post-production and visual effects were handled by Cutting Edge to polish the final sequence.
LEGO · Holiday
LEGO presents a holiday advertising campaign centered on the warmth of home during the festive season. The project features a cozy, interior-focused environment where children engage with intricate brick-built creations, including minifigures and various character builds, amidst traditional holiday decor. The execution leans into a cinematic aesthetic, utilizing moody lighting and a nostalgic tone to frame the play experience. The spot was developed by Our LEGO Agency, with production handled by Zauberberg Productions GmbH. Post-production and VFX were managed by a collaborative team including The Quarry, Company 3 London, bEpic, and Zauberberg Productions GmbH, with music and sound design provided by Walker and production services by Unit Sofa.
Explore other brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.
