LEGO: Hidden Disabilities Sunflower
Brand
Date
Dec 2024
Description
LEGO presents a documentary-style brand film spotlighting the Hidden Disabilities Sunflower initiative. The project captures authentic testimonials and everyday interactions, illustrating how the green sunflower lanyard signals a requirement for patience and additional support in public spaces. Filmed within retail environments, the piece balances conversational interviews with candid observation. The production utilizes natural light and a clean visual approach to maintain an approachable, community-focused tone throughout the narrative.
Style
Documentary, Horizontal, Clean
Techniques
Natural light
Industries
Color
Pure White
Medium Grey
Forest Green
Background
Retail Store
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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