LEGO
Hidden Disabilities Sunflower
Brand
Date
Dec 2024
Description
LEGO presents a documentary-style brand video exploring the Hidden Disabilities Sunflower initiative. The film features interviews and candid moments with participants who utilize the sunflower-patterned lanyard to signal a need for additional support or patience in public spaces. Produced by The LEGO Group, the project leans into a clean, live-action aesthetic captured with natural light. The narrative unfolds within retail environments, balancing personal perspectives with the company’s community-focused environment.
Style
Documentary, Horizontal, Clean
Techniques
Natural light
Industries
Consumer Electronics
Color
Pure White
Medium Grey
Forest Green
Background
Retail Store
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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