Adidas, LEGO: Adidas LEGO ZX 2
Date
Mar 2025
Description
This collaborative project between Adidas and LEGO showcases the ZX 2 silhouette through a detailed stop-motion animation. The piece centers on miniature construction workers operating toy machinery to assemble a brick-built replica of the iconic ZX 8000 sneaker. The production utilizes a warehouse setting populated with intricate props, including scaled-down pallets, forklifts, and technical blueprints. Designed with a cinematic aesthetic, the animation highlights the tactile nature of the interlocking plastic bricks, leaning into industrial lighting and precise VFX to bring the miniature build process to life.
Style
Horizontal, Cinematic, Minimalist
Techniques
Animation, VFX / visual effects
Industries
Color
Navy
Chocolate
Pure White
Background
Factory
Context
Brand Film / Corporate Video
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