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LEGO: Holiday

Brand
Date

Dec 2025

Description

LEGO presents a holiday advertising campaign centered on the warmth of home during the festive season. The project features a cozy, interior-focused environment where children engage with intricate brick-built creations, including minifigures and various character builds, amidst traditional holiday decor. The execution leans into a cinematic aesthetic, utilizing moody lighting and a nostalgic tone to frame the play experience. The spot was developed by Our LEGO Agency, with production handled by Zauberberg Productions GmbH. Post-production and VFX were managed by a collaborative team including The Quarry, Company 3 London, bEpic, and Zauberberg Productions GmbH, with music and sound design provided by Walker and production services by Unit Sofa.

Style

Horizontal, Cinematic, Moody, Nostalgic

Industries
Color
Jet Black
Camel
Crimson
Background

Living Room

Context

Advertising Campaign, TVC / TV Commercial

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