LEGO Holiday 2025

About

LEGO presents a holiday advertising campaign centered on the warmth of home during the festive season. The project features a cozy, interior-focused environment where children engage with intricate brick-built creations, including minifigures and various character builds, amidst traditional holiday decor. The execution leans into a cinematic aesthetic, utilizing moody lighting and a nostalgic tone to frame the play experience. The spot was developed by Our LEGO Agency, with production handled by Zauberberg Productions GmbH. Post-production and VFX were managed by a collaborative team including The Quarry, Company 3 London, bEpic, and Zauberberg Productions GmbH, with music and sound design provided by Walker and production services by Unit Sofa.