LEGO
Our Biggest Build Ever
Brand
ProjectOur Biggest Build Ever
Date
Jan 2025
Description
LEGO presents 'Our Biggest Build Ever,' a campaign highlighting sustainable building initiatives through a blend of live-action technique and stop-motion animation. The project centres on modular constructions and green energy elements, featuring a cast of minifigures interacting with complex brick models. Produced with creative direction from The Maverick Group, the work employs a clean, vibrant aesthetic across its cinematic vertical format. Human elements, such as hands assembling structures, ground the playful commercial production.
Style
Vertical, Cinematic, playful, Clean
Techniques
Animation
Industries
Consumer Electronics
Color
Jet Black
Pure White
Crimson
Background
White Seamless
Context
Brand Film / Corporate Video
Associated creatives
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