LEGO: Chinese New Year
Brand
Date
Feb 2026
Description
LEGO celebrates the spirit of the season in this festive commercial campaign, tracing a series of vignettes that highlight tradition and family connection. The narrative moves through travel, communal gatherings, and traditional lion dance performances, anchoring the brand within the cultural backdrop of Chinese New Year celebrations. Executed through a cinematic lens, the production utilises live-action techniques and vibrant, warm lighting to bring the vignettes to life. The film captures intimate moments and wide-scale festivities, with creative input from The LEGO Group.
Style
Horizontal, Cinematic
Industries
Event
New Year's Eve, Chinese New Year
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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