LEGO
Chinese New Year
Brand
ProjectChinese New Year
Date
Feb 2026
Description
LEGO celebrates the spirit of the season in this cinematic commercial for the Chinese New Year. The campaign unfolds through a series of vignettes that traverse train journeys, outdoor gatherings, and dynamic lion dance performances, anchoring the narrative in festive traditions and familial connection. Produced by The LEGO Group, the live-action technique uses smooth tracking and intimate close-ups to highlight cultural details. The film leans into warm, rich lighting to cultivate an atmospheric, cinematic tone across every scene.
Style
Horizontal, Cinematic
Industries
Festivals & Events
Event
New Year's Eve, Chinese New Year
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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