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Kraft Heinz

29 projects·2 creatives·

Featured Kraft Heinz projects

This week's top Kraft Heinz projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.

Project

Kraft Heinz · Mayonnaise

Kraft Heinz presents a commercial spot for their mayonnaise, centered on the physical properties of the product. The project utilises macro cinematography to capture the dense, glossy consistency of the spread in high definition. Produced by Studio Philotheus Nisch with agency support from Wieden+Kennedy London, the visual language relies on a clean, minimalist aesthetic. Dynamic text overlays integrated into the frame provide product messaging, complemented by post-production work from No.8ldn.

Project

Kraft Heinz · At Last - Mustard

Kraft Heinz presents 'At Last - Mustard,' a commercial campaign centered on the brand's food and beverage offerings. The production utilizes live-action technique and clean visual staging to highlight packaging details through high-contrast color grading and expert lighting. Creative direction for the project was provided by Julie Nichols and Chris Clark, with design work by Benjamin Abud. The campaign features sound design and music production by Squeak E Clean Studios, with additional contributions from the in-house agency, Kraft Heinz - 'The Kitchen'.

Project

Kraft Heinz · United Tastes of America

Kraft Heinz explores regional culinary traditions in the United Tastes of America campaign. The commercial centres on communal outdoor dining, capturing backyard barbecues and camping cookouts through a lens of food-focused social connection. Produced with creative input from agencies TracyLocke and Zeno Group, the film utilizes a live-action technique to document meal preparation and the application of core condiments across varied group settings. The production maintains a warm, energetic visual rhythm throughout its horizontal commercial format.