Kaiser Permanente
Kaiser Permanente's health service campaigns combining elite sports storytelling and animation
Featured Kaiser Permanente projects
This week's top Kaiser Permanente projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Kaiser Permanente · Whole Team Effort
Kaiser Permanente launches 'Whole Team Effort', a public awareness campaign that bridges the divide between professional sports and healthcare. Directed by Belen Longhi and developed by Droga5 New York, the project uses a mix of live-action and animation to visualize the intersection of athletic performance and medical support. The narrative follows professional soccer player Son Heung-min, transitioning from a sunlit soccer pitch into 3D animated sequences. By layering live-action technique with detailed stop-motion, the spot illustrates a collaboration between players and medical staff, maintaining a warm, cohesive aesthetic throughout the stadium setting.
Kaiser Permanente · Above The Waves
Kaiser Permanente presents Above The Waves, a sports-focused campaign documenting the personal journey of professional basketball player Klay Thompson. The narrative explores his path to becoming an NBA champion, alternating between solitary, reflective moments on the shoreline and the intensity of locker room environments and court drills. The production employs cinematic techniques to contrast the vast, natural coastal setting with the grounded reality of professional training. The visual identity of the piece relies on warm tones, golden hour natural light, and textured live-action sequences to frame Thompson's narrative. Post-production and VFX were handled by William McVay.
Kaiser Permanente · A Better Idea for Health Care - Moving All To One
Kaiser Permanente presents this stop-motion animation spot, 'A Better Idea for Health Care - Moving All To One', which explores the complexities of insurance coverage through a narrative lens. The piece centers on a clay figurine navigating a bureaucratic waiting room encounter, grounding its conceptual framing in a muted, institutional color palette. Developed by agency Droga5 New York, the film leverages detailed animation and live-action techniques to build its sequence. The production involved a multi-disciplinary team, with CARTEL managing the animation process, supported by post-production and visual effects from Black Kite. Sound design and music composition for the project were managed by Wave Studios NY, with additional production support provided by Riff Raff Films US and ATLAS.
Kaiser Permanente · A Better Idea for Health Care - KP
Kaiser Permanente presents A Better Idea for Health Care, a commercial campaign that explores the intersection of medical practice and administrative operations. The film pairs live-action sequences in a clinical environment with detailed, whimsical animated segments to simplify the conceptual processes of health insurance and patient care. Developed by agency Droga5 New York and produced by Riff Raff Films US and ATLAS, the spot balances a modern aesthetic with clear visual storytelling. Through the integration of VFX and clean motion graphics, the project maintains a professional tone, anchored by the technical work of Max Cooper in animation and Black Kite in post-production.
Kaiser Permanente · A Better Idea for Health Care - Next Door
Kaiser Permanente presents this commercial spot, conceptualized by Droga5 New York and produced by Riff Raff Films US. The project leans into a blend of live-action cinematography and whimsical stop-motion animation to convey its narrative. The sequence anchors itself in a clinical setting before transitioning into a detailed miniature city. This diorama environment features handcrafted bridges, buildings, and landscapes. The production incorporates VFX from Black Kite to bridge the physical and animated segments. Additional credits include animation by Max Cooper and sound design by Wave Studios NY.
Kaiser Permanente · A Better Idea for Health Care - Son Heung-min Whole Team Effort
Kaiser Permanente presents a commercial spot highlighting a holistic approach to health care, anchored by the inclusion of professional soccer player Son Heung-min. The campaign channels the concept of a 'whole team effort' by blending the precision of clinical care with the athletic drive of professional sport. The production, developed in partnership with agency Droga5 New York, utilizes a mix of live-action technique and 3D animation. The visual narrative integrates soccer stadium backgrounds with clinical props, transitioning between reality and stylized figures to illustrate physical and mental wellness. With production support from Riff Raff Films US and ATLAS, the work features visual effects by Black Kite and sound design by Wave Studios NY.
Kaiser Permanente · Moving All To One
Kaiser Permanente presents Moving All To One, a stop-motion animated commercial that translates the complexities of healthcare insurance into a tactile narrative. Through the use of handcrafted claymation figures, the film depicts a patient navigating the frustration of a denied insurance claim within a clinical waiting room setting. The production, handled by Riff Raff Films, leans into a distinct cinematic animation style. The visual execution utilizes a muted color palette to emphasize the repetitive, high-pressure environment of medical administration while maintaining a warm, handcrafted aesthetic that centers on the character's experience.
Kaiser Permanente · Find Your Words: Onyeka
Kaiser Permanente presents Find Your Words: Onyeka, a documentary-style video project detailing the personal experience of professional basketball player Onyeka Okongwu and his mother, Kate Okongwu. The narrative navigates themes of family and emotional resilience in the wake of losing a loved one. The piece utilizes a live-action technique to bridge intimate interview segments with observational footage of urban environments. Through a warm, clean aesthetic and the use of natural light, the project maintains a grounded tone that emphasizes the subject's story. Creative production was handled by the agency Campbell Ewald, with editorial work by Union Editorial and sound design provided by Mophonics.
Kaiser Permanente · Orcas
Kaiser Permanente presents 'Orcas,' a public awareness commercial that explores the support network surrounding prenatal care. The spot features a pregnant woman on a ferry, framing her personal narrative against a backdrop of snow-capped mountains and water. Produced by True Gent with creative direction from agency DNA Seattle, the film balances live-action technique with symbolic animation. Animated orcas appear as a recurring metaphor to illustrate the collaborative nature of a birth healthcare team. The project utilizes a nostalgic aesthetic to ground the narrative, rendered here in a vertical format.
Kaiser Permanente · Bounce Back
Kaiser Permanente presents Bounce Back, a commercial production featuring professional athlete Klay Thompson. The film focuses on the theme of athletic recovery and mental resilience, framed through a series of intimate and introspective vignettes. Directed through the creative agency Translation, the project uses a cinematic, live-action technique to contrast the quiet solitude of a locker room with the stark environment of a minimalist training court. Production services were managed by Catch+Release, emphasizing a mood-driven approach to sports-focused storytelling.
Kaiser Permanente · Everyday Holds A Win
Kaiser Permanente’s 'Everyday Holds A Win' follows a patient’s rehabilitation journey, tracking the incremental progress of recovery following a physical injury. The film moves between clinical settings and home environments, highlighting the persistent effort required to navigate daily life with crutches. Produced by Iconoclast US, the project leans into a cinematic, live-action approach. Warm, natural light helps frame the intimate milestones of the protagonist’s recovery, focusing on the collaboration between the patient and his medical support team.
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