Harry's
Harry's grooming and personal care campaigns spanning witty spots and clean design systems
Featured Harry's projects
This week's top Harry's projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Harry's · 2025
Reflecting on the trajectory of Harry's as they move into 2025, this promotional campaign captures the essence of a brand built on humble beginnings and consistent evolution. Through a narrative-driven approach, founders Jeff and Andy anchor the storytelling, grounding the brand identity in authenticity while contrasting their modest startup origins with current large-scale success. The cinematography effectively bridges this gap, moving fluidly between a minimalist, studio-lit office setting featuring period-specific details like vintage computers and a broader, expansive montage of community impact and product reach. By utilizing a clean, neutral color palette and soft, even lighting, the project achieves a polished, cinematic aesthetic that feels both approachable and professional. The execution, managed by the creative team at Mythology, leans into a lifestyle-focused visual language that prioritizes human connection over pure product placement. This live-action technique relies on deliberate pacing and slow motion sequences to invite the viewer into a moment of reflection, emphasizing the weight of the brand's journey. Ultimately, the film functions as both a celebration of growth and a statement of purpose, stripping away the noise of the competitive CPG and beverage landscape to focus on the enduring relationship between the founders and their audience. It serves as a masterclass in modern storytelling, proving that even as a business scales, the most effective creative work remains firmly rooted in its original, human-centric vision.
Harry's · Guide to Being a Whole New Man
Harry's latest campaign, 'Guide to Being a Whole New Man,' moves beyond standard grooming tropes to frame the act of shaving within a wider, dramatic narrative. The commercial centers on the personal ritual of the bathroom shave before transitioning through a series of cinematic vignettes, including harbor-side sequences and stylized object interactions. Developed by Zulu Alpha Kilo NY with production by Love Song, the spot employs low-key lighting and atmospheric color grading to cultivate a moody aesthetic. The work balances intimate, live-action technique with a cinematic visual language, supported by post-production from Stray VFX, Zulubot, and Ethos Studio, with original audio contributions from Curation and Barking Owl.
Harry's · Get Filthy Rich
Harry's 'Get Filthy Rich' campaign for the body care brand employs a cinematic, live-action approach to contrast contemporary shower routines with historical oil-drilling sequences. The commercial moves between a domestic, tiled setting and dusty landscapes populated by figures in period attire. Produced by Golden LA with production services from Orange Films, the spot leans into a raw, high-production aesthetic. Music and sound design are provided by Sound United, while post-production and visual effects were handled by Golden LA and Kevin Gallagher.
Harry's · Three Regular Guys
Harry's latest promotional video, "Three Regular Guys," centres on a group of men as they test razors and shaving cream for the first time. Produced by Quirk Creative, the commercial captures the participants' authentic reactions to the grooming products and their attempts to guess refill cartridge pricing. The project leans into a clean, live-action technique, set against a textured blue backdrop. By utilising bright studio lighting, the production keeps the focus firmly on the everyday consumer experience.
Harry's · Smooth Skin
Harry's Smooth Skin project presents a commercial look at daily grooming rituals. The film captures men navigating their shaving routines, utilizing close-up cinematography to highlight the mechanics of their five-blade razors and the application of lather. Produced by Quirk Creative, the campaign leans into a grounded, live-action aesthetic. The narrative alternates between domestic bathroom settings and outdoor environments, focusing on the tactile experience of the grooming process through clear product demonstrations and benefit-driven text overlays.
Project Harry's · Brand Identity
This brand identity project for Harry's establishes a distinct visual language within the beauty and personal care sector. The execution centers on a signature royal blue palette paired with clean, high-contrast white typography, applied across a range of grooming products including body wash, styling creams, and shaving essentials. Graphic design agencies Mythology and COLLINS led the visual direction, emphasizing a balance of functional minimalism and identifiable iconography. Captured through commercial photography, the work features tactile elements and natural light to emphasize product textures. From embossed soap bars to integrated bathroom settings, the visual assets lean into a polished aesthetic. The project utilizes typography-led graphic design and detailed product staging to define the brand's presence in a competitive retail landscape.
Harry's · Satsuma Peel
Harry's presents 'Satsuma Peel,' a corporate spot that subverts a high-stakes meeting environment. Set within a wood-paneled conference room, the film leans into a cinematic aesthetic, utilizing natural window light and muted color grading to heighten the tension of the scene. The narrative follows a group of professionals in traditional business attire as they navigate a formal discussion, punctuated by the rhythmic, meticulous peeling of a satsuma. The project was developed by agency The Or, with production handled by Somesuch and additional production services provided by shelter.film.
Harry's · Harry's, Wings Up
Harry’s launches the Wings Up campaign, a commercial series that moves across a range of daily vignettes. From corporate boardrooms and subway commutes to intimate bathroom routines, the production maps everyday experiences through varying lighting environments. The film leans into a shift between desaturated, cool-toned public spaces and warmer, indoor environments. Produced by Epoch Films with agency creative work by Mythology, the project employs live-action techniques to frame its subject matter. Post-production duties were handled by PS260, with an original score provided by Rob Fielack.
Harry's · Brand Film
This brand film for Harry's chronicles the history of razor pricing through a narrative blend of live-action office sequences and historical archival footage. The piece juxtaposes patent diagrams and childhood photographs with contemporary dialogue to contextualize the brand's origins. The film leans into a documentary aesthetic, incorporating humorous illustrations and animation to detail industry pricing models. By contrasting monochromatic archival elements with clean, modern product visuals, the project creates a rhythmic visual identity for the shaving brand. Creative direction and agency production for this campaign were handled by Mythology.
Harry's · Wings
Harry's latest campaign, Wings, introduces the brand's new range of deodorant sticks, segmented by varying levels of protection. The project utilizes live-action technique to visualize sweat management across several everyday scenarios, including a corporate boardroom, public transit, and a theatre setting. Captured with natural lighting and professional colour grading, the commercial highlights the distinction between light, medium, and heavy protection variants. The creative direction for the campaign was provided by Mythology.
Harry's · Not The Same
The Not The Same commercial for Harry's is a montage-style campaign produced by the team at Mythology. The project spans a series of distinct, comedic vignettes that move through diverse settings including a garage, a park, and an outdoor hot tub. Employing live-action technique and dynamic lighting, the work leans into a stylized aesthetic with sharp comedic timing. The execution balances studio environments with natural light to highlight individual expression across each sequence.
Harry's · Guide to Being a Rugged Man of Mystery
Harry's presents the "Guide to Being a Rugged Man of Mystery," a commercial campaign that navigates through a series of atmospheric vignettes. The film moves from a functional bathroom setting to cinematic outdoor locations, including European streetscapes and industrial dockside environments. Developed with Zulu Alpha Kilo NY, the project utilizes live-action technique and slow motion to build its narrative, shifting between warm daylight tones and high-contrast monochrome night scenes. The production involved contributions from Love Song and SHOTINMARS, alongside post-production and sound design support from Zulubot, Arcade Edit NY, and Barking Owl.
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