Dodge

Dodge · MUSCLE IN A BOTTLE

Dodge expands its brand presence into the lifestyle sector with the digital advertising campaign MUSCLE IN A BOTTLE. The project introduces the Dodge Charger fragrance through a series of dynamic, rapid-cut sequences that lean into humorous visual exaggerations and high-energy product framing. Developed by the team at Razorfish, the campaign integrates live-action footage with bold graphic typography. The creative direction channels a moody atmosphere to position the fictional product as a direct extension of the brand's automotive heritage.

Dodge · Brand Identity

Dodge launches a fresh brand identity, centering on a bold palette of primary yellow and turquoise blue. This project spans a range of commercial assets, from packaging design and print triptychs to high-detail product photography, all unified by a minimalist aesthetic and sharp typography. Graphic designer Megan Perkins leads the visual language, utilizing vector lines and slanted sans-serif lettering to create a sense of movement. Photographed by Jesse Hunniford, the imagery employs natural light and high-contrast composition to highlight the clean finish of the metallic beverage containers. The work channels a crisp, contemporary feel through color blocking and textured elements like crushed paper and wet ice.

Dodge · Cool Dads Lesson One Like Brand New

Dodge introduces the latest campaign for the Durango, centered on the 'Cool Dads' narrative. Developed by the teams at Publicis Dubai and Stellantis Middle East, the film features a comedic perspective on modern parenting, framed through the lens of a garage workshop setting. The production leans into a cinematic visual language, utilizing low-key lighting and gritty, moody tones to establish a distinct atmosphere. The work employs live-action techniques to emphasize the vehicle's features, set against a workshop backdrop featuring classic automotive signage.

Dodge · Cool Dads Lesson Two Your Car, Your Rules

Dodge launches the 'Cool Dads' campaign, a series of automotive commercials spotlighting the Dodge Durango. The film leans into a moody aesthetic, utilizing cinematic lighting and high-contrast color grading to create an intense atmosphere within an indoor parking garage setting. Developed by Publicis Dubai and Stellantis Middle East, the spot captures a direct-to-camera performance that bridges personal narrative with automotive power. The execution relies on clean live-action techniques to emphasize the vehicle's presence against a stark, industrial backdrop.

Dodge · Cool Dads Lesson Three A Quiet Space

Dodge highlights the interior versatility of the Durango SUV in this installment of the 'Cool Dads' campaign. Titled 'Lesson Three: A Quiet Space,' the automotive commercial focuses on a father interacting with a baby mobile within the rear cabin of the vehicle. The production, developed by Publicis Dubai and Stellantis Middle East, leans into cinematic lighting to define the garage environment. The edit utilizes steady framing and close-ups to contrast the rugged vehicle interior with the intimate, humorous tone of the parenting-focused narrative.

Dodge · Winnings Winning

Dodge · Power Uncaged

Dodge · Performance Made Us

Dodge · Chief Donut Maker

Dodge · Ram TRX

Dodge · Empty Streets

Dodge · No Matter