Dodge explores the brand's performance heritage in this commercial featuring professional wrestler Bill Goldberg. The campaign, titled 'Chief Donut Maker', captures a high-energy tone within a gritty industrial setting, leaning into the raw visual language of classic muscle car culture.
Produced by True Gent, the project highlights the vehicles through a mix of dynamic editing and atmospheric lighting. The commercial channels a cinematic aesthetic, utilising smoke and haze to frame the automotive subjects in a warehouse environment.
