Dodge: Cool Dads Lesson Two Your Car, Your Rules
Brand
Date
Sep 2025
Description
Dodge launches the 'Cool Dads' campaign, a series of automotive commercials spotlighting the Dodge Durango. The film leans into a moody aesthetic, utilizing cinematic lighting and high-contrast color grading to create an intense atmosphere within an indoor parking garage setting. Developed by Publicis Dubai and Stellantis Middle East, the spot captures a direct-to-camera performance that bridges personal narrative with automotive power. The execution relies on clean live-action techniques to emphasize the vehicle's presence against a stark, industrial backdrop.
Style
Horizontal, Cinematic, Moody, Clean
Industries
Color
Jet Black
Pure White
Background
Garage
Context
TVC / TV Commercial
Associated creatives
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