Dodge
Cool Dads Lesson Two Your Car, Your Rules
Sep 2025
Dodge presents a narrative-driven commercial for the Durango, centered on a direct-to-camera performance that contrasts the behavior of teenagers with the mechanical power of HEMI V8 engines. Set within a controlled indoor garage, the production leans into a moody aesthetic defined by sharp red accent lighting and overhead fluorescent fixtures. Developed by Publicis Dubai and Stellantis Middle East, the film utilizes cinematic lighting and clean, live-action techniques to emphasize the vehicle's presence. The visual execution transitions between close-ups of the talent and wider shots of the black SUV to maintain an intense, focused atmosphere throughout the spot.
Horizontal, Cinematic, Moody, Clean
Luxury Automotive
Garage
TVC / TV Commercial
