Dodge

Jul 2022

Dodge launches a fresh visual language through this comprehensive brand identity project. The design system utilizes a high-contrast palette of yellow and turquoise blue, paired with bold, slanted sans-serif typography to establish a distinct aesthetic for the beverage brand. The project features commercial product photography by Jesse Hunniford and graphic design by Megan Perkins. Through a mix of minimalist studio shots, ice-submerged product displays, and clean graphic assets, the work leans into crisp vector lines and natural light to emphasize the physical textures of the aluminum packaging and branded boxes.

Commercial, Clean, Horizontal

Beverages

Advertising Campaign