Dodge: Brand Identity

Jul 2022

Dodge launches a fresh brand identity, centering on a bold palette of primary yellow and turquoise blue. This project spans a range of commercial assets, from packaging design and print triptychs to high-detail product photography, all unified by a minimalist aesthetic and sharp typography. Graphic designer Megan Perkins leads the visual language, utilizing vector lines and slanted sans-serif lettering to create a sense of movement. Photographed by Jesse Hunniford, the imagery employs natural light and high-contrast composition to highlight the clean finish of the metallic beverage containers. The work channels a crisp, contemporary feel through color blocking and textured elements like crushed paper and wet ice.

Commercial, Clean, Horizontal

Advertising Campaign