Dodge

MUSCLE IN A BOTTLE

Brand

Date

Jun 2026

Description

Dodge expands its brand presence with the digital campaign 'MUSCLE IN A BOTTLE,' a high-energy promotional project that bridges the gap between automotive heritage and fragrance marketing. Produced by Razorfish, the campaign leans into a humorous tone, pairing dynamic product shots with rapid-fire editing to translate the brand’s performance aesthetic into a digital-first fragrance commercial. Through a combination of live-action technique and bold, integrated typography, the creative direction navigates a series of visual exaggerations. The work focuses on the intersection of luxury automotive design and sensory branding, utilizing a moody atmosphere and vertical framing optimized for mobile audiences.

Style

Humorous, Vertical, Commercial, Moody

Industries

Luxury Automotive

Color

Jet Black

Crimson

Background

Solid Colour

Context

Advertising Campaign, TVC / TV Commercial

Associated creatives

RazorfishAgency / Creative

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Dodge

MUSCLE IN A BOTTLE

Associated creatives

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