Dodge expands its brand presence into the lifestyle sector with the digital advertising campaign MUSCLE IN A BOTTLE. The project introduces the Dodge Charger fragrance through a series of dynamic, rapid-cut sequences that lean into humorous visual exaggerations and high-energy product framing.
Developed by the team at Razorfish, the campaign integrates live-action footage with bold graphic typography. The creative direction channels a moody atmosphere to position the fictional product as a direct extension of the brand's automotive heritage.
