Dodge: MUSCLE IN A BOTTLE
Brand
Date
Jun 2026
Description
Dodge expands its brand presence into the lifestyle sector with the digital advertising campaign MUSCLE IN A BOTTLE. The project introduces the Dodge Charger fragrance through a series of dynamic, rapid-cut sequences that lean into humorous visual exaggerations and high-energy product framing. Developed by the team at Razorfish, the campaign integrates live-action footage with bold graphic typography. The creative direction channels a moody atmosphere to position the fictional product as a direct extension of the brand's automotive heritage.
Style
Humorous, Vertical, Commercial, Moody
Industries
Luxury Automotive
Color
Jet Black
Crimson
Background
Solid Colour
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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