Dodge: Cool Dads Lesson One Like Brand New
Brand
Date
Sep 2025
Description
Dodge introduces the latest campaign for the Durango, centered on the 'Cool Dads' narrative. Developed by the teams at Publicis Dubai and Stellantis Middle East, the film features a comedic perspective on modern parenting, framed through the lens of a garage workshop setting. The production leans into a cinematic visual language, utilizing low-key lighting and gritty, moody tones to establish a distinct atmosphere. The work employs live-action techniques to emphasize the vehicle's features, set against a workshop backdrop featuring classic automotive signage.
Style
Horizontal, Cinematic, Moody, Gritty
Industries
Color
Jet Black
Camel
Background
Garage
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.