Dodge
Cool Dads Lesson One Like Brand New
Brand
Date
Sep 2025
Description
Dodge launches the Durango campaign 'Cool Dads Lesson One Like Brand New,' a commercial production developed by Publicis Dubai and Stellantis Middle East. The film leans into an atmospheric, cinematic tone, utilizing moody low-key lighting and a gritty, live-action technique to frame its narrative. Set within a dimly lit garage, the piece features a lead character in a respirator gas mask addressing the camera directly to discuss the nuances of automotive maintenance and parenting. The composition highlights industrial garage textures, including tool racks and vintage signage, accented by stark red lighting.
Style
Horizontal, Cinematic, Moody, Gritty
Industries
Luxury Automotive
Color
Jet Black
Camel
Background
Garage
Context
TVC / TV Commercial
Associated creatives
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