Clash of Clans
Clash of Clans' cinematic game campaigns, live-action spots and high-concept activations
Featured Clash of Clans projects
This week's top Clash of Clans projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Clash of Clans · We Want Revenge
The 'We Want Revenge' campaign for Clash of Clans transitions the mobile gaming title into live-action territory. This commercial features professional wrestler Cody Rhodes in a supermarket setting, juxtaposing brightly lit store aisles with dramatic, high-contrast close-ups during a tense exchange with a young fan. Developed by agency DAVID New York, the spot blends a cinematic approach with character-driven action. Production duties were handled by Eleanor, with post-production and VFX efforts delivered by Rock Paper Scissors and Company 3 New York. Sound and music supervision were provided by Pickle Music and Squeak E. Clean Studios.
Clash of Clans · Alter Ego
Clash of Clans brings the worlds of professional wrestling and mobile strategy together in the 'Alter Ego' campaign. Featuring Cody Rhodes and Rhea Ripley, the spot channels a dramatic, high-contrast aesthetic that bridges the divide between backstage wrestling rituals and gaming culture. Developed by DAVID New York, the production utilizes cinematic lighting to anchor the action in a moody, textured environment. The sequence relies on a live-action technique to translate the larger-than-life personas of the talent into the intimate, focused setting of a mobile gaming session.
Clash of Clans · Clashteroid
Clash of Clans launches its Clashteroid campaign, a live-action video project developed by agency DAVID New York. The narrative leans into a moody, cinematic aesthetic, utilizing high-contrast lighting and deep blue tones to establish an atmospheric, high-budget commercial tone. The production focuses on a digital mission set against a dark, night-time backdrop. The composition prioritizes a technical and scientific visual language, centering on characters dressed in laboratory attire within an outdoor, equipment-heavy environment.
Clash of Clans · This Is the Sound of Clash of Clans
Clash of Clans launches 'This Is the Sound of Clash of Clans,' a promotional video that reimagines game characters as an intense rock ensemble. The production leans into a high-energy aesthetic, placing animated figures on a stadium stage complete with pyrotechnics, haze, and neon lighting. Technically, the piece utilizes a mix of animation and live-action technique to capture a concert atmosphere. The fast-paced editing is complemented by a sound-forward approach, with audio production and sound design overseen by BUTTER Music and Sound and Mr. Bronx Audio Post.
Clash of Clans · DAVID New York Unveils Rom-Com Inspired Valentine's Day Campaign for Clash of Clans
Clash of Clans launches a new campaign from DAVID New York that leans into the tropes of romantic comedies to re-engage its player base. By framing the search for clan members through the lens of cinematic, emotional declarations, the project features diverse characters using smartphones to track down their teammates in various outdoor and vehicle settings. The production relies on comedic timing to juxtapose standard gameplay with dramatic, filmic narratives. Featuring work from production house Gravy Films and sound design by SoStereo, the campaign utilizes a clean, live-action technique to highlight the social nature of the video game.
Clash of Clans · DAVID New York Unveils Rom-Com Inspired Valentine's Day Campaign for Clash of Clans
Clash of Clans taps into the rom-com genre for its latest Valentine's Day campaign. Developed by DAVID New York, the project shifts the mobile gaming brand into a character-driven narrative that mirrors the tropes of romantic cinema. The creative relies on a live-action technique, capturing diverse subjects interacting with their devices while addressing unseen partners. Through cinematic framing and warm lighting, the spots transition between urban street settings and domestic environments, focusing on the human connection behind the screen. Produced by Gravy Films, the project features audio and sound design by SoStereo, with editorial work completed by Cosmo Street.
Clash of Clans · 'Merry Logmas'
Clash of Clans embraces the holiday season with 'Merry Logmas,' a festive campaign featuring Prue Leith in a warm, kitchen-based setting. The spot captures a playful, miniature world where the game's iconic characters and structures are recreated as gingerbread confections. Produced by Blinkink, the campaign leans into a clean, nostalgic aesthetic. The live-action technique emphasizes intricate piping and confectionery detail, with visual support provided by Pineapple VFX.
Clash of Clans · A Real Meteor Threatens Clash of Clans in DAVID New York’s New Campaign
DAVID New York captures an unconventional narrative for the Clash of Clans video game universe in this cinematic campaign. The spot blends live-action technique with high-end production design, grounding an otherworldly cosmic threat within the walls of a laboratory. Featuring an appearance by Hank Green, the film leans into a moody aesthetic through dark, atmospheric smoke effects and dramatic lighting. The project balances a tense, science-fiction tone with the core gaming elements of the brand.
Clash of Clans · Clash of Clans Launches Global Contest for a Month-Long Stay in an Irish Castle
Clash of Clans launches a global campaign inviting players to win a month-long residency in a historic Irish castle. The project bridges the digital and physical worlds through a blend of high-energy animation and live-action cinematography. Developed by DAVID New York, the spot leans into the fantasy aesthetic of the game before transitioning via drone footage to the real-world setting. The production features animation work from Banana and production services by Papaya Films to highlight the scale of the contest.
Clash of Clans · Clash From the Past
Clash of Clans commemorates its anniversary with the 'Clash From the Past' campaign, a project that constructs an alternate 40-year history for the franchise. The production navigates through decades of gaming evolution, layering live-action sequences against vintage documentary-style clips and original pixel art character animations. Developed by Wieden+Kennedy Portland, the work anchors its narrative in the aesthetics of the 1980s. The visual execution utilizes a lo-fi VHS technique combined with curated AI image generation to bridge the gap between contemporary mobile gameplay and retro arcade nostalgia.
Clash of Clans · Hammer Jam
Clash of Clans launches its Hammer Jam campaign, a 3D animated narrative developed by DAVID New York. The project centres on a builder character navigating the sudden loss of his hammer, oscillating between lighthearted reflections on their partnership and the ensuing tension within a hammerless village. Utilising 3D render/CGI techniques, the work features expressive facial animations and stylised character models. The cinematic approach leans into a comedic, suspense-driven tone, bringing the game's familiar world to life with rich textures and detailed environmental design.
Clash of Clans · Hammer Jam Film: A New Character appears!
Clash of Clans unveils its Hammer Jam campaign, a promotional 3D animated short created by DAVID New York. The narrative leans into the tropes of a true-crime investigation, centering on a missing hammer that turns the game’s village into a scene of mystery. The film utilizes moody cinematic framing to contrast the familiar fantasy setting with a detective-style aesthetic. Through a series of stylized suspect files and investigative set pieces, the project reimagines iconic characters like the barbarian and archer within a gritty, noir-inspired atmosphere.
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