Clash of Clans: Hammer Jam

Nov 2024

Clash of Clans launches its Hammer Jam campaign, a 3D animated narrative developed by DAVID New York. The project centres on a builder character navigating the sudden loss of his hammer, oscillating between lighthearted reflections on their partnership and the ensuing tension within a hammerless village. Utilising 3D render/CGI techniques, the work features expressive facial animations and stylised character models. The cinematic approach leans into a comedic, suspense-driven tone, bringing the game's familiar world to life with rich textures and detailed environmental design.

Horizontal, Cinematic, Clean

Animation, 3D render / CGI

3D Rendered Scene

Advertising Campaign, TVC / TV Commercial