Clash of Clans
DAVID New York Unveils Rom-Com Inspired Valentine's Day Campaign for Clash of Clans
Brand
Date
Feb 2026
Description
Clash of Clans launches a new campaign from DAVID New York that leans into the tropes of romantic comedies to re-engage its player base. By framing the search for clan members through the lens of cinematic, emotional declarations, the project features diverse characters using smartphones to track down their teammates in various outdoor and vehicle settings. The production relies on comedic timing to juxtapose standard gameplay with dramatic, filmic narratives. Featuring work from production house Gravy Films and sound design by SoStereo, the campaign utilizes a clean, live-action technique to highlight the social nature of the video game.
Style
Horizontal, Cinematic, Clean
Industries
Video Games
Color
Navy
Medium Grey
Background
Street
Context
TVC / TV Commercial
Associated creatives
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