Clash of Clans: Clash From the Past

Jun 2023

Clash of Clans commemorates its anniversary with the 'Clash From the Past' campaign, a project that constructs an alternate 40-year history for the franchise. The production navigates through decades of gaming evolution, layering live-action sequences against vintage documentary-style clips and original pixel art character animations. Developed by Wieden+Kennedy Portland, the work anchors its narrative in the aesthetics of the 1980s. The visual execution utilizes a lo-fi VHS technique combined with curated AI image generation to bridge the gap between contemporary mobile gameplay and retro arcade nostalgia.

Horizontal, Cinematic, Minimalist, 1980s

Animation, VHS / lo-fi, AI Image Generation

Advertising Campaign, Brand Film / Corporate Video