Clash of Clans
DAVID New York Unveils Rom-Com Inspired Valentine's Day Campaign for Clash of Clans
Brand
Date
Feb 2026
Description
Clash of Clans taps into the rom-com genre for its latest Valentine's Day campaign. Developed by DAVID New York, the project shifts the mobile gaming brand into a character-driven narrative that mirrors the tropes of romantic cinema. The creative relies on a live-action technique, capturing diverse subjects interacting with their devices while addressing unseen partners. Through cinematic framing and warm lighting, the spots transition between urban street settings and domestic environments, focusing on the human connection behind the screen. Produced by Gravy Films, the project features audio and sound design by SoStereo, with editorial work completed by Cosmo Street.
Style
Horizontal, Cinematic, Warm
Industries
Video Games
Context
TVC / TV Commercial
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