Clash of Clans: Alter Ego
Brand
Date
Apr 2025
Description
Clash of Clans brings the worlds of professional wrestling and mobile strategy together in the 'Alter Ego' campaign. Featuring Cody Rhodes and Rhea Ripley, the spot channels a dramatic, high-contrast aesthetic that bridges the divide between backstage wrestling rituals and gaming culture. Developed by DAVID New York, the production utilizes cinematic lighting to anchor the action in a moody, textured environment. The sequence relies on a live-action technique to translate the larger-than-life personas of the talent into the intimate, focused setting of a mobile gaming session.
Style
Horizontal, Cinematic, Moody, Matte
Industries
Color
Pure White
Jet Black
Gold
Background
Office
Context
Advertising Campaign
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