Butterball

Butterball · Care hard. Cook Easy | Carried Away

Butterball’s 'Care hard. Cook Easy | Carried Away' campaign highlights the versatility of ground turkey through a series of commercial spots. The project features two characters in domestic settings, moving between grocery store aisles and home kitchens to demonstrate prepared turkey dishes. Developed in partnership with Carmichael Lynch, the campaign utilizes a clean, live-action technique with warm, natural lighting to create an accessible and upbeat tone. The creative execution focuses on culinary presentation and interaction, emphasizing ease of preparation in varied environments.

Butterball · Care hard. Cook easy | Fit Check :25 Social

Butterball’s 'Care hard. Cook easy | Fit Check' :25 social spot leans into a domestic, playful tone, showcasing the brand’s presence in a modern residential setting. Directed by Carmichael Lynch, the campaign adopts a candid, lifestyle-focused aesthetic. The spot features a lighthearted interaction centered around a kitchen environment, utilizing live-action techniques and natural light to maintain an approachable feel. The production incorporates sound design and music from Yessian Music, with post-production and VFX handled by Drive Thru and Company 3 New York.

Butterball · Care hard. Cook easy | Gals :16 Social

Butterball’s 'Care hard. Cook easy' campaign introduces a social-first approach to home cooking, centered on approachable, simplified meal preparation. This 16-second spot leans into a warm aesthetic, utilizing live-action techniques to showcase domestic kitchen scenarios. Produced by Carmichael Lynch, the creative direction emphasizes relatable delivery and expressive, direct-to-camera engagement. The vertical format is optimized for mobile social feeds, balancing practical culinary instruction with a bright, inviting interior production design.

Butterball · Care hard. Cook easy | Phone Pass :20 Social

Butterball presents 'Care hard. Cook easy', a social-first campaign for the brand's prepared food line. The 20-second spot features a domestic kitchen setting, leaning into a lifestyle aesthetic with clean, live-action production. Developed by agency and production partner Carmichael Lynch, the creative utilizes natural light to frame the talent. Post-production and sound design for the campaign were handled by Drive Thru, Company 3 New York, and Yessian Music, with additional production support from Max Cooper, Goldlime, and Capital Media Company.

Butterball · Care hard. Cook easy | Favourite Part :15

Butterball’s 'Care hard. Cook easy' campaign introduces a series of spots centered on the intersection of culinary convenience and grocery retail. The :15 'Favourite Part' execution features a dynamic conversation between two brand representatives within a supermarket setting, highlighting the accessibility of their turkey burger range. The production, led by agency partner Carmichael Lynch, utilizes a bright, live-action technique to establish a clean and approachable commercial environment. The project integrates contributions from Capital Media Company and Goldlime in production, with post-production services handled by Drive Thru and Company 3 New York, and a custom soundscape provided by Yessian Music.

Butterball · Care hard. Cook easy | Carried Away :30

Butterball’s latest commercial spot, 'Care hard. Cook easy', focuses on the versatility of ground turkey in everyday meal preparation. The campaign features a series of upbeat interactions in supermarket and domestic settings, where brand representatives demonstrate meal concepts ranging from meatballs to enchiladas and tacos. Developed by agency Carmichael Lynch, the production leans into a vibrant aesthetic with bright, warm lighting and live-action sequences. The spot emphasizes quick, family-oriented cooking solutions through naturalistic performances.

Butterball · Holiday

Butterball · Today We Turkey