Butterball
Care hard. Cook easy | Carried Away :30
May 2026
Butterball’s 30-second spot, 'Care hard. Cook easy,' promotes culinary versatility within the packaged food category. The commercial captures everyday meal preparation, centering on ground turkey applications ranging from meatballs to tacos. Developed by Carmichael Lynch, the narrative features brand representatives engaging with shoppers to share meal solutions. The film utilizes a bright, live-action technique and warm lighting to depict family-centric kitchen and retail settings. Production was supported by Goldlime, Max Cooper, and Capital Media Company, with post-production services handled by Drive Thru and Company 3 New York, and sound design provided by Yessian Music.
Horizontal, Commercial, Warm
CPG / Packaged Food
Retail Store
TVC / TV Commercial
